What is LandingMatch?
LandingMatch is a fully-hosted application, enables you to easily create laser-targeted and highly relevant landing pages.
LandingMatch's patent-pending technology allows you to automatically display different variations of your content based on conditions you define, whether your visitors arrived from organic search, PPC, or other websites.
You can decide which content will be displayed according to:
- The search term your visitor used
- Your visitor's geographical location
- Time and date of the visit
- The website from which the visitor arrived
- The querystring parameter used to reach your page
You can easily create powerful landing pages that will dramatically increase your conversion rates and maximize your profits.
Here is how LandingMatch works:
1. Add your website
Start adding your website by simply entering name and URL.
Next you will get your tracking script and add it to your website by pasting it on the top of your page.
2. Create content sections
Decide which sections of content on your landing page you would like to vary. It can be the headline, text, images and more. We call these content sections - MatchBits.
Start creating a MatchBit by giving it a name.
Then, you will get the tracking section script which you should paste on your webpage around the default content. This will tell LandingMatch what content should be replaced when the condition will match, so your unique content variation will be displayed.
3. Create conditions
Now the real fun begins. Here you define what content will be displayed and when.
The next step is deciding when the content variation will be displayed. Will it be when the visitor comes from a specific search term? Geographic location? Or is it a specific time of the day in which you would like the content to appear? If you want to combine them all, you are welcome to do so.
Next comes the content - enter the content you want the visitor to see when your condition will match. It can be plain text or html. You can also choose to automatically insert dynamic data to your content.
For example, you can display the exact search term or the visitor's country. All you need to do is click the data type you want to add, and the dynamic tag will be inserted to your content.
If you want to create conditions in a batch, you can also easily import your condition from Excel sheet.
4. Create more
You can always add more MatchBits and more conditions to each MatchBit. You will gain unlimited control on your content and relevance of your landing page.
